However, organizations may jump to follow this new advisory opinion and overlook how reimbursable services are implicated by their marketing arrangements. For example, in 2023 an electronic health ...

I’m a health communication expert and ... reach those not as connected may need to include, for example, providing more basic information about what PrEP is and how it works. Another powerful ...

For example, RWD can reveal what patients with challenging, lifelong diseases need to hear across their journeys, from diagnosis to remission. This is where health care marketing becomes a delicate ...

Trunzo cited her tech background as recognizing the ongoing, consumer-led transformation in healthcare and the realization among many brands that patients are customers — which drives a different ...

Although examples abound of brands getting this wrong, they don’t have to. If done more intentionally, purpose marketing, today’s term for cause marketing, can be great—for causes, for ...

That's my example about hiring a really amazing [marketer], because I knew marketing, ... — Jennifer Gilkie, Chief Communications and Marketing Officer, Dartmouth Health.

A common example would be a physician receiving money for referring patients to specific health care providers, like hospitals or specialists, but the statute can reach non-physicians, as well ...

Federal authorities have stepped up oversight of the health insurance exchange marketplaces since President Joe Biden took office. The Centers for Medicare and Medicaid Services, for example, has ...

This episode features Brian Deffaa, Chief Marketing Officer at LifeBridge Health. Here, he discusses his background, how the CMO role has evolved, different ways LifeBridge is making access to ...

For example, one study from 2016 found that people were more likely to think bags of chips were healthier, and buy them, when they were “vitamin-fortified” — even when they were worse ...