Despite apparently putting a minimum of 30 days’ worth of thought into selecting a new design, the new and arguably unimproved Yahoo! logo did not discard of its dated exclamation mark. Quoth Yahoo!

Yahoo!s Now Removing The ® From Their Logo. Is The Exclamation Mark Next? Alexia Tsotsis. 12:28 AM PDT · September 18, 2012. File in “Silicon Valley Things That Are Amazing/Ridiculous”*: ...

However, while the updated logo is intended to reflect a new corporate personality, Yahoo made clear it would retain the familiar exclamation point, purple complexion, and trademark yodel that ...