So what made Stetson so iconic? And is that why these hats are so expensive? More from Retail Stetson cowboy hats are an iconic American accessory. The popular Skyline style will cost you $245 ...

Beyoncé's "Cowboy Carter" tour has boosted interest in Western fashion, particularly cowboy hats. Chicago entrepreneur Mercedes Matz owns Maya James, a company selling handmade leather cowboy hats.