The most expensive license plate sold in Dubai for a cool $15 million. It simply read “P7,” or “7” if you look at it from far away.

The company has previously held the record for most expensive plate sold, auctioning off the 1 license plate in 2008 for 52 million dirhams, or about $14.2 million U.S., ...

In that case, the winner bragged about the plate being ten times more expensive than the Rolls-Royce it was on. We now know of a gentleman who put the record-shattering number plate P7 on an even ...

It is likely the most expensive license plate in the world. The auction house announced the sale on Twitter on April 8. So far, officials have not revealed the identity of the winning bidder.