What sticks in your mind? Bullet points of facts ... Stories make words come alive. They explain examples or point of view in a way that resonates with an audience. Listeners connect with stories ...

17. Communicating Clearly is Key - If you can't explain your concept or point of view to an 8th grader, such that they could explain it with sufficient clarity to another adult, it's too complicated.

You must then go on to clearly explain to your reader how and why ... This is done by not only explaining why your point of view is correct but by also addressing alternative or opposing points ...