Facebook's Mark Zuckerberg spoke frankly on the subject of mobile app install ads during the company's first quarter earnings call, naming them "one of the most important new ad products" offered by ...

Mobile platforms represented just 3% of ad revenue in mid-2012, but now represent 94% of that core business. Looking back over the past decade, Facebook had the top four most-downloaded apps ...

Developers will need to ask iOS 14 users for permission to gather data and track them across mobile apps and websites ... These changes will impact Facebook’s ad business, and in particular ...

The current Facebook mobile ad platform is an extension of the desktop ... a relationship (e.g., Mike likes Sony's music app), or an engagement (birth, marriage, graduation), but not as a mobile ...

Conspiracy theorists think Facebook has tapped your phone's microphone to target ads by listening to your conversations. Truth is, it doesn't have to. WSJ’s Joanna Stern explains how Facebook ...

mobile video ads can be a good way to drive downloads for an app. Facebook ads are another popular method. “Video ads are playing an increased role, as mobile users who watch 15 second videos ...

Facebook and Instagram hosted ads that featured a blurred fake nude image of an underage celebrity used to promote an app that billed itself as a way to make sexually explicit images with ...