As a matter of function, the serifs were added as a so-called stop cut to prevent the longer strokes of letters from chipping out, he explained. New and old logos for the fashion brands Burberry ...

They want nothing more than to build a brand, with a recognisable logo, that helps global audiences to find them, like them and identify with them. In fashion, as everywhere else, having a brand ...

But while the previous logo had ample space between the letters, creating a sense of airiness ... Baron has helped design the typography for a wide range of fashion brands, from Dior to Coach ...

Its previously spread-out letters are now overlapping ... The first time the fast-fashion retailer made a change to its logo was back in 2010. It’s not the only major retailer who has copped ...

Monogram logos, which feature stylized initials or letters, are among the most iconic and memorable types of branding. They can encapsulate a brand’s identity in just a few characters ...