Ariella Maizner is sew talented. At age 6, she took her first sewing class and discovered a natural affinity. At age 9, she ...

That hobby became the launchpad for her tween clothing line, Theme. At 10, she was showing off her designs during New York Fashion Week. Theme’s clothes exist on the line between girlhood and ...

Ami Hong, founder and COO of Shop the Mint Girls, a boutique destination for stylish girls’ clothing, says this season’s fashion is sure to be a hit for both moms and tweens. “This ...

As a fashion retail owner navigating a niche market like tween clothing, Powell’s biggest struggles are with selection options from her manufacturer. She says her vendors never have a complete ...

Tween-favorite fashion brand Limited Too is making its ... special moments with your family shopping or finding your new outfit or getting a dress for a party or picking out a birthday present ...

IN the past few weeks, both Beyonce and Kim Kardashian have come under fire for the clothes their tween daughters have been wearing. From red carpet looks to TikTok fashion, the A-list mums have ...

Back in the day the “Just For Girls” stores were landmines for all things tween, filled with tie-dye ... By 2010, the brand expanded with a boy’s clothing line, dubbed “Brothers.” ...

Promise. Let's all just agree on this—thinking of something cool and fun and trendy (or whatever) to buy for a tween girl is intimidating. Between their ~attitudes~ and their, uh, scarily up-to ...