Ferrari is known for its prancing horse logo – a symbol of good luck created back in 1923. The distinct prancing silhouette ...

The primary Ferrari logo color is black or yellow. The black horse in the Ferrari logo represents elegance and power, but it is also a symbol of mourning for the man who inspired the Ferrari design.

For investors, many of whom can’t afford the product the company produces and have therefore opted to purchase shares in the company instead, the brand has resulted in impressive investment returns, ...

Ferrari CEO Benedetto Vigna is trying to find ways for buyers to not make their cars quite so personal. ... and its CEO is keen to take steps to narrow the scope of its own color offering as a result.