The new slogan, developed by BBDO Guerrero, was launched last week to replace the nine-year-old tagline of 'Wow (World of Wonders) Philippines'. The agency won the pitch, which valued at US$146,800, ...

Tourism Secretary Frasco clarified that this was not the new tourism slogan of the Philippines. With up to 95% of website visitors remaining anonymous, travel brands are leaving revenue on the table.

Plus some of the most popular brands today — Apple, Facebook, Starbucks — don't regularly use taglines, so they seem somewhat unnecessary. Taglines also don't seem as memorable or impactful as ...

GCash, Bear Brand, YouTube, and Jollibee emerged as the most valuable Filipino brands in Kantar BrandZ’s Philippines 2024 report. As the world’s leading data, insights, and consulting firm ...

In the wake of rising US tariffs and mounting global trade uncertainties, Filipino brands find themselves at a crucial inflection point. The once-stable pathways of export and brand positioning ...

Here in the UK, two Filipino franchise brands are starting to make their mark amongst British consumers. In the past few years, both fried chicken chain Jollibee and Potato Corner - famous for its ...