TV is becoming more addressable around the world. GroupM is getting in on the trend with the expansion of its addressable TV business Finecast to Canada on Thursday as its first North American market.

So agencies like GroupM and its sub-brand EssenceMediacom are turning to AI tools to help lighten the load. For example, GroupM works closely with AI marketing platform Cognitiv. The agency uses ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

GroupM has been appointed as the global media agency partner of Electronic Arts (EA). The agency announced the news through a LinkedIn post. The company stated that this partnership marks an ...

AMID the challenging media landscape, media communications agency GroupM Malaysia is striving to put the agency on a stronger footing. Its chief executive officer Chanchal Chakrabarty shares his v ...

Game marketer Electronic Arts has awarded GroupM global media duties after a competitive review that began last fall. EA reported total advertising costs of $375 million in its fiscal year 2024.

Brian Lesser, global chief executive of GroupM, laid out his five-point strategy for the media arm during WPP’s annual results presentation. The investor event on Thursday (27 February) followed the ...

ESP Properties will be dedicated to serving sports and entertainment rightsholders GroupM, the world's leading media investment management company, today announced it is expanding its sports and ...

GroupM has claimed the #1 spot in the 2024 Australian COMvergence New Business Barometer rankings. This achievement reflects GroupM’s continued success and ongoing commitment to delivering ...