McDonald’s said Tuesday that its trusty clown mascot Ronald McDonald ... the company introduced a new, more modern Ronald McDonald — his first makeover in almost a decade.

For decades, McDonald's was closely associated with a jovial red-haired clown who was first introduced as the fast food chain's mascot in 1963. But over the years Ronald McDonald, who donned ...

It first began in August ... has always been protective of their beloved clown. When the AP asked in 2011 how many actors played Ronald McDonald, an executive bristled at the idea that their ...

"McDonald's and franchises in the local markets are mindful of the current climate around clown sightings in communities and ...

Despite the fast-food giant's global domination, fast-food mascot Ronald McDonald has all but disappeared. In fact, the iconic clown's absence from marketing was so glaring that McDonald's chief ...

McDonald's, home of one of the world's most recognizable clown faces, says Ronald McDonald will be keeping ... to more than two dozen states. The first known incident this year occurred in South ...

he looks slightly less clown-like. "As a strategy ... "Suiting up a living legend was a real thrill." Ronald McDonald first showed up in 1963 in a local TV ad, and within two year made his ...

It first began in August ... has always been protective of their beloved clown. When the AP asked in 2011 how many actors played Ronald McDonald, an executive bristled at the idea that their ...