These include session cookies, persistent cookies, first-party cookies and third-party cookies. Each type serves a different ...

Since Google announced the end of third-party cookies in 2020, the focus on first-party data has increased, but progress has been slow. Between 2021 and 2022, the share of brands using exclusively ...

A “session” cookie will expire at the end of the user’s session. First-party cookies are set by the site you are visiting. Third-party cookies are cookies placed on your device by a website other than ...

First-party data is, as the kids say, having a moment. The concept resurfaced in the public consciousness when Google postponed its anticipated phase-out of third-party cookies on Chrome until 2024.

In contrast with 3P cookies, first-party cookies collected directly by the website that the user visits are here to stay. Used in combination with contextual advertising, they can hone targeting by ...