The new logo redesign aims to embody the determination, strength, and sense of community that the brand fosters. The updated Major Fitness logo draws inspiration from military insignia The updated ...

Read on to see why these brands are using certain colors in their logos. The information in this article was sourced from Towergate Insurance's "Colour in Branding" infographic, plus our own research.

Logo color affects consumer emotion toward brands, study finds Date: April 8, 2014 Source: University of Missouri-Columbia Summary: The specific colors used in a company's logo have a significant ...

Forbes contributors publish independent expert analyses and insights. Dave Knox is a writer focused on startups, tech, innovation, and CPG. Over 4,000 people have tattoos of the Anytime Fitness ...

“Many of the brand identities that incorporate black color schemes ... wanders to another fitness-related app from 4iiii. I get these apps mixed up because their logos all have white text ...

Or blue. A new study from University of Oregon and University of Cincinnati reveals that a logo’s color can influence whether consumers think a brand is ethical or not. Sure enough, green and ...

Debunking the common misconception that a brand is only a logo and name, it’s critical to recognize that logos and colors are the visual facets, while the essence of a brand lies in its ...

When it comes to identifying your brand ... behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more ...

What about Apple, with its iconic logo? Size, shape, font, and other design-related details are factors in a great brand design, but color is critical–it even has the potential to affect ...