The 101-year-old bread maker will have a float in this year’s Macy’s Thanksgiving Day Parade, marking the first-time ever the kitchen staple has joined the lineup.

Get a sneak peek of the sliced bread brand's one-of-a-kind airship float ahead of its debut at the iconic parade later this year. Wonder Bread has been a part of our lives for years, in one way or ...

For any company that’s been around for a century, it can be hard to keep the brand fresh. Wonder Bread hopes its latest stunt can help. The 101-year-old bread maker will have a float in this ...

The 101-year-old bread maker will have a float in this year’s Macy’s Thanksgiving Day Parade, marking the first-time ever the kitchen staple has joined the lineup.

For any company that's been around for a century, it can be hard to keep the brand fresh. Wonder Bread hopes its latest stunt can help. The 101-year-old bread maker will have a float in this year ...