Now that the U.S. Food and Drug Administration has banned Red Dye No. 3, artificial food dyes are under increasing scrutiny.

Over the decades, there have been pushback and government regulation over how food and drinks have been colored.

Consumers are increasingly focusing on both mental and physical wellbeing, prompting colour trends to reflect this. Earthy greens, from ‘super pale to deeper and darker greens’, align with this trend, ...

"There's a lot of things with color that you can manipulate and affect judgments," she says. "You don't think of it, though. ... We make automatic judgments on the food and we don't even realize it." ...

The red-dye ban in the U.S. is particularly relevant this month because of Valentine’s day and all the red-colored foods we ...

although it's fairly constant across geographies that the more vivid a color is, the more intense people assume the flavor will be.It can even extend past the food itself to the colors involved in its ...