At Chrysler, the phenomenon is being repeated. First it was the Dodge Viper roadster. Now it’s the Dodge Ram pickup truck. Try to buy one. Try to find one first. While Ford and Chevrolet each ...

“Pickups just weren’t the main area of focus for Dodge. The Ram name wasn’t launched until 1980, and even then, it was still seen as the third choice. ... [Ford and Chevy] ...