and Franzia recognized a pivotal moment for Two Buck Chuck. Risking everything in 2002, he decided to use the surplus grapes to bottle and sell high-quality wines at ridiculously low prices.

The boxed stuff can be even better than wine that comes in a bottle (we're lookin' at you, insipid Barefoot Rosé). It's time ...

and environmental advantages of boxed wines versus the traditional bottle format. SND: What’s the latest on the Franzia brand itself? Cooney: Franzia has long been a gateway into the wine category. To ...