Founded in 2019, Longbottom & Co has always emphasised the fresh, high-quality ingredients that go into its tomato juice products. The brand’s visual identity, however, told a different story.

Drinking tomato juice has been shown to help muscle recovery ... “That means tomato sauce from fresh or tinned tomatoes, and even ketchup can actually provide more lycopene than fresh tomatoes ...

Suddenly tomato juice—or maybe even a Bloody Mary—sounds delicious. Just a random craving? Not necessarily, says Robin Dando, Cornell University assistant professor of food science.