Hey, move over Tony the Tiger, here comes American Olympic champion Michael Phelps. The record-setting swimmer will soon be appearing on boxes of Kellogg’s Frosted Flakes and Corn Flakes ...

Battle Creek, Mich. -- Move over Tony the Tiger, here comes Olympic champion Michael Phelps. Kellogg Co. via AP The record-setting swimmer soon will be appearing on boxes of Kellogg's Frosted ...

Frosted Flakes boxes will carry codes, called Olympic Press Passes, that kids use to access sections of Kellogg’s Earn Your Stripes Web site, to read the athletes’ journal entries and their tips on ...

After the 2008 Olympics, Phelps had jumped ship to a rival Kellogg Co. to grace the boxes of Corn Flakes and Frosted Flakes. General Mills didn't disclose the terms of its latest deal with Phelps.

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. If eight Beijing Olympic gold medals and a Sports Illustrated cover ...

You better eat your . . . Frosted Flakes? Olympic legend Michael Phelps will appear on boxes of the Kellogg’s brand sugar cereal, drawing sharp criticism from health experts worried about the… ...