The once-reliable sales and marketing funnel has evolved beyond its original form. Businesses must understand and adapt to the customer journey, recognizing its complexity rather than expecting a ...

A key driver of this funnel above the funnel idea is brand vision — essentially, the core concepts that inspire your company. This supports your overall business strategy, differentiates your ...

On March 19, 2010 Google unveiled Google AdWords Search Funnel Reports via this YouTube video. This was a great day for proponents of multi-attribution ...