The new brand color for GE HealthCare is called “compassion purple” to reflect more humanity and warmth and achieve greater distinction. The company will continue to be at the forefront of ...

The global brand consultancy firm added that the logo and coloring for GE Healthcare was an intentional choice as well. The typography is “modern” and “open source” while the “compassion purple” color ...

GE Healthcare may be leaving ... the difference on the debate over whether healthcare should be written as one word or two. The formerly blue logo will also receive a new coat of paint, dubbed ...

US bellwether conglomerate, General Electric (GE), has unveiled new brand names as it prepares to split its business into three future public companies. With its company name already fully loaded with ...

(RTTNews) - General Electric Co. (GE) announced Monday the first Board of Directors for GE HealthCare, the planned independent company that will be created following its spin-off from GE.