said logo was arguably pretty un-logo-like, bearing no oval shape or borders. Instead, the Ford team opted for a simpler approach, using a script-only design where the word Ford is laid out in the ...

Example of a Ford semi truck design, showing how the logo is still a recognizable oval on a solid blue background., Paul Rand via paulrand.design The sixties were the exact opposite. Simpler ...

Only recently have they decided to drop the wreath design in favor ... has only changed its logo three times since formally adopting its recognizable blue oval in 1927, according to Autowise.