A new TikTok trend lets Gen Z ‘write the marketing script’ Ten fine examples of what happens when generations come together for a common cause: advertising.

For example, Gen Z is more willing than other generations to splurge on experiences when traveling. That said, keep in mind that 71% would rather wait for a product to go on sale before buying.

The videos are wholesome and funny — and some have received tens of millions of views. A Bed & Breakfast in South Oxfordshire, U.K., for example, has received 2.3 million likes so far. Meanwhile ...

For example, Deputy Editor Deniz Ataman explores how social media, including TikTok, inspire Gen Z’s food and beverage choices and brands can better reach the digital natives online by co ...

Those are examples of what Gen Z prominently cares about, and marketers must learn how to position themselves at the intersection of technology and social causes to engage with Gen Z-ers when and how ...

Gen Z spending is growing faster than previous generations and will reach $12 trillion by 2030. Find out what they are ...

“Gen Z is the most marketing-literate generation we have ever seen. They are not just audiences; they are co-authors” for brands and retailers, explained Cheryl Overton, CEO, Cheryl Overton ...

Marketing to Gen Z has become a top priority for businesses looking to capture the attention of the next generation. Gen Z, born between 1997 and 2012 (give or take a couple of years in either ...

Brands are built around fulfilling Gen Z’s immediate desires, often by fostering a community of like-minded individuals on social media. Ultimately, marketing has undergone a fundamental shift that is ...

Advertising to Gen Z: ... For example, a brand might launch a Facebook challenge that invites users to create content around a specific theme or product. Utilize Emerging Technologies ; ...

Gen Z is set to become the highest-spending generation in history by 2030, transforming global markets with digital habits and values-driven buying choices.

Brands are built around fulfilling Gen Z’s immediate desires, often by fostering a community of like-minded individuals on social media. Ultimately, marketing has undergone a fundamental shift that is ...