Before you get into the basics of picking things like color and font, make sure you know what personality you want your business to have. Design is about personality and it’s about how you bring ...

In my case, my logo is both simple and self-explanatory: It is an all-black trio of wine bottles, the silhouettes of which stand above the name of my business. My logo is straightforward, which is ...

Three Reasons Your Logo May Drive Away Customers 1. Your logo is busy and confusing. If your logo contains a design, business name and tagline, you’ve got two too many elements. A clean, simple logo ...