Propolis’ Scott Stockwell, editor-in-cheif at IBM, divulges the secrets to global content marketing success. Lucy Gillman reports. LG: To kick off the interview, could you give a quick overview of ...

Any pharma business operating on a global scale would naturally strive to execute a uniformed content marketing strategy across all markets. Yet, their local affiliates often feel frustrated when ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

From trackside branding to flavor-fueled fan activations, the beverage giant is doubling down on high-octane engagement – and ...

Once you've established a list of localized keywords, you can create Web content that has a chance to rank high for the terms your customers are using to search. 4. You're not consistent Global ...

Schimel moves to her new gig after previously serving as vice president of marketing and communications. As VP of global content marketing, communications and talent strategy, Schimel will oversee ...

To reflect this, the Global Recognition Awards added new categories for audio marketing and in-depth content campaigns to recognize emerging trends in the industry. International awards like the ...

BMG has announced the appointment of Celine Joshua to the role of executive vice president of global marketing ... responsibility for the digital marketing, content, consumer insights & analytics ...

The company recently relocated its global headquarters to Dubai ... Furthermore, the startup's AI-generated content is utilized for localized marketing in the Middle East, where the platform ...

Schimel will expand her role of Vice President of Marketing and Communications to the newly created role of VP, Global Content Marketing, Communications and Talent Strategy. In that role ...

Shondaland is promoting three of its executives as the company continues to expand its footprint. Alyssa Schimel, Catherine Yan Lustro and Seth Plattner will all take on expanded roles in their ...