Cultural missteps often stem from brands trying to look identical everywhere—few, if any, are truly big enough to pull that off. Success lies in balancing global identity with local relevance.

Billy McFarland says he will sell the brand "to an operator that can fully realize its vision." The news comes days after the postponement of Fyre Festival 2, which was scheduled for late May.

This year’s Airing of the Quilts Festival, a popular event in Gee’s Bend that has become known throughout the South, has a new sponsor -- and it’s a big one. Global sportswear brand adidas ...

While known for its packed lineups, distinctive art and eccentric crowds, the Coachella Valley Music & Arts Festival has also become something of a marketing playground. Every year, brands line up ...

Yes, it's a 'fyre' sale. The Fyre Festival brand is up for grabs, its promoter Billy McFarland announced Wednesday, a week after organizers postponed Fyre Festival 2 with no new date set. "A new ...

Several fashion and beauty brands stood out at Coachella this year, but one dominated. Fashion retailer Revolve earned the most media value at the annual festival in California. Influencer ...

Billy McFarland just won't let Fyre Festival die. After the felon's failed music festival failed again, he's officially put the brand up for sale in the hopes that someone can save it. (But can ...

While known for its packed lineups, distinctive art and eccentric crowds, the Coachella Valley Music & Arts Festival has also become something of a marketing playground. Every year, brands line up ...

While known for its packed lineups, distinctive art and eccentric crowds, the Coachella Valley Music & Arts Festival has also become something of a marketing playground. Every year, brands line up ...