There's a DIY kit you can buy that will give your iPhone 7 a glowing Apple logo on the back, and it looks amazing with the black iPhone 7. It looks like a modern take on the $1,900 Retro iPhone 7 ...

but in its official promo video the logo is transformed into a glowing hologram that is passed from a horse-riding Paul Revere to athletes who are running, diving, and rowing around Boston.