Life’s first mascots were little sprites who extolled the virtues of “the good oat cereal,” which included “tiny bite-sized pieces of shredded oats with sugar crystals locked inside.” ...

You can spot this in her painting Behind Every Man, in which Tony the Tiger, the mascot of Frosted Flakes cereal, sits on a lotus while a Hindu goddess’ arms peek out from behind him.

The world of breakfast cereal is a lawless desert of chaos, with flavors, mascots, and ideas that rarely feel cut from the same cloth. In the 1970s, it was even more untethered; themes ranged from ...

Tony the Tiger, Frosted Flakes' strongest creative asset, had become a two-dimensional, walking cereal huckster and nearly unrecognizable ... real-life gaming streamer. The first brand mascot to do so ...