Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more.

There may be a bug impacting some Google Ads advertiser accounts that will quietly switch your campaigns to have broad match ...

Get ahead of Google Ads trends with these bold predictions for 2025, from AI-driven campaigns to shifting client strategies.

Google Ads seems to be rolling out new asset-level conversion data in Performance Max reporting and campaigns. You can use ...

Google's reliance on ads for revenue means that it's becoming harder to find the information we need. The obvious example of ...

Google Ads users are seeing a new “Video” option in the Assets section. Clicking the option leads users to the familiar “Add Video” screen, streamlining the upload process. This could change how ...

European regulators have asked Google for more information about a secret advertising partnership with Meta , which ignored ...

In Google Ads, you have the ability to link your Google Analytics and Google Ads accounts together to import audiences created in Google Analytics. Google Analytics has a much more powerful set of ...