Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer ...

Google rolled out version 2.10 of its Google Ads Editor, introducing a sweeping set of updates that streamline campaign ...

Google Ads Editor version 1.2 now supports app campaigns for engagement and Discovery campaigns. These campaign types can be created and edited at scale using Editor. Negative keyword lists can be ...

Google Ads has introduced a new campaign type designed to help advertisers better manage hotel ads. Hotel campaigns are a continuation of Google’s marketing efforts that began in 2010, when ...

Google Ads has recently announced that it now allows ads to be served for queries that it understands to share the same meaning on broad modified and phrase match keywords. For bigger advertisers, ...

Google Ads Total Campaign Budgets Another type of budget is the total campaign budget spend. If you already know how much you want to spend on a specific campaign with a time-sensitive budget, you ...

Search Max represents Google’s latest innovation in search advertising, blending the capabilities of Performance Max, Dynamic Search Ads and broad match keywords into a single automated campaign type.

Google announced it is switching all campaigns, not just Search campaigns, Shopping campaigns, and shared budgets but also Display, Video, App and Hotel campaigns to Standard delivery. This is ...

Google Ads offers a variety of ad formats tailored to different campaign types and goals, including app, display, local, performance max, search, smart, shopping and video ads.

Google Ads seems to have launched a beta campaign setting named "broad match keywords." It seems this setting removes the match types, specifically phrase and exact match keywords and converts ...