Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping landscape.

More and more advertisers are shifting budgets towards Google Shopping campaigns due to PLAs’ lower CPC and higher conversion rates. However, compared to text ads, advertisers have less control ...

To run Shopping ads, advertisers must enable specific Google Ads campaign types – like a Shopping campaign, a Smart Shopping campaign, or a Performance Max campaign.

New campaign goals. Google Ads now includes options for setting customer acquisition goals and optimizing campaigns with profit-focused ... shopping ad campaign goals. Screenshot 2024-08-27 at 14. ...

Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more Google announces machine learning-loaded initiatives at its annual advertiser event.

How To Manage Bids For AdWords Shopping Ads. Google Issues Best Practices For Shopping Campaigns Ahead Of This Summer’s Big Transition. Google Adds Shopping Campaigns Features, Says Regular PLA ...

All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data ...

Microsoft is attacking Google's new shopping advertising model and they've even created a new word and website to prove it. "Don't get Scroogled" is the message from the Redmond software giant ...

Google is being accused of going “woke” with a new Christmas advertisement, featuring a “nonbinary” beauty influencer. The online ad for Google Shopping showcases rising TikTok star Cyrus ...

Google is being accused of going "woke" with a new Christmas advertisement, featuring a "nonbinary" beauty influencer. The online ad for Google Shopping showcases rising TikTok star Cyrus Veyssi ...

Google Ads offers a variety of ad formats tailored to different campaign types and goals, including app, display, local, performance max, search, smart, shopping and video ads.