The SWOT matrix and the grand strategy matrix are strategic tools used in business to gain insight for strategic planning efforts. Both tools display different information in different ways ...

Following the tradition of previous strategic tools such as the Strengths, Weaknesses, Opportunities and Threats matrix, the Grand Strategy Matrix is a relatively recent tool growing in popularity.

We turn now to what political scientists and historians call grand ... that Nike and Google and Coca Cola can do business wherever they want around the world. Don’t we have an implicit strategy ...