Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

All creative pursuits benefit from guidelines for best practice, if only so they can be broken. Here our advertising correspondent Ben Kay turns to his LinkedIn companions to help construct some for ...

While brand equity is defined as the value of a brand, advertising equity can be defined as the value of a brand’s advertising. Advertising equity is not captured by traditional brand strength ...

Executives speaking at South by Southwest (SXSW) over the weekend detailed how influencer marketing is expanding to impact everything from campaign casting decisions to experiments with new shoppable ...

Your go-to for B2B Marketing Training and Consulting backed by data science ... See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first ...