Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Researchers have found that everyday shoppers make assumptions about brands that use green ... colors that were highly associated with environmentalism. Shoppers were presented with a fictitious ...

That's because the bulk of the company's catalogue is uniformly designed, with the John Deere logo and its unmistakable green and yellow color scheme at the forefront. This is all a result of the ...

In recent days, lots of users checked their TV, tablet, or phone to find the streaming app had a new logo — the iconic ... That new green color is called “Aurora,” both in tribute to the ...

In commemoration of Earth Day, Apple Stores around the world have changed the color of the iconic Apple logo's leaf section green, while employees were given special green t-shirts to wear for the ...