How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness. Journal of Business Ethics , 2015; DOI: 10.1007/s10551-015-2918-4 Cite ...

Disney Plus officially unveils its very green new logo. ... That new green color is called “Aurora,” both in tribute to the aurora borealis and the protagonist of Sleeping Beauty.

If you updated the Spotify app on your phone lately, you may be doing a double take. In its latest release, Spotify changed the color of its logo to a brighter forest green instead of the lime ...

A new study on the ethical implications of logo colors suggests that the blue might be “greener” than green when it comes to branding. We live in a time of rampant greenwashing. Ever since ...