The lovable, spherical-shaped character Grimace has always been one of McDonald's most recognizable faces — even if fans never knew what he actually is Dave Quinn is a Senior Editor for PEOPLE.

The purple concoction included a berry-flavored milkshake that honored the big purple guy for his annual jubilee.

With a vibrant purple hue, a meme-able mascot and limited window of availability, McDonald’s had all the ingredients to turn its Grimace milkshake into a viral sensation. What the company likely ...

One consumer went to the McDonald’s website and typed in the search bar, “How does Grimace breed?” @McDonalds/X But the person behind the chain’s social media seemed exhausted by the silly ...

If you somehow still have yet to try the McDonald's Grimace shake, your window may be closing. The purple shake that has taken the internet by storm has been available in celebration of Ronald ...

Grimace has taken over the internet, thanks to viral memes and his birthday purple milkshake. But the backstory of McDonald's mascot is complicated, including changing identities, roles ...

Ronald McDonald is a clown. Birdie the Early Bird is a bird. The Hamburglar is a burger burglar. Mayor McCheese is the burger-headed mayor of McDonaldland. But what, exactly, is Grimace?

A limited edition, purple-colored milkshake released this month in honor of McDonald’s character Grimace’s birthday has taken the internet by storm in an unexpected way as TikTok creators use ...

(SOUNDBITE OF ARCHIVED RECORDING) UNIDENTIFIED PERSON #1: Introducing the ultimate baseball fan all the way from McDonald Land, please welcome the one, the only Grimace. SIMON: Yep. Grimace ...

“Grimace originated as a monster summoned by McDonald’s beverages, particularly milkshakes. Meaning he is a thought entity,” they wrote. “Basically, Grimace doesn’t breed to propagate as ...