Not all TikTok hacks are successful, but every once in a while, I come across a video of something so simple–and so genius—that I'm genuinely mad I didn't think of it first. Like, throwing a big block ...

However, Milk Makeup’s Hydro Grip Primer is one of the few that gets the job done. Most beauty veterans will recognize this name as it is award-winning, extremely viral, and consistently called ...

I’ve been wearing makeup for over 15 years, and I’ve tried my fair share of primers. Sure, there have been some good ones, but none of them compare to the e.l.f. Cosmetics Power Grip Primer.