The federal election campaign is forecast to lift advertising spend by around 20 per cent over the campaign period, which ...

GroupM has come out on top of “the 2024 Australian COMvergence New Business Barometer rankings”.The announcement:GroupM has ...

IPG-owned UM topped the pile in COMvergence’s New Business Barometer for total new business in 2024 thanks in large part ...

Streaming platform Max has launched its first campaign, All Killer, No Filler, via Special. The TVC ad tackles Australia's ...

GroupM media agency EssenceMediacom has appointed Susan Lyons as the new Managing Director for its Brisbane agency. Lyons ...

So agencies like GroupM and its sub-brand EssenceMediacom are turning to AI tools to help lighten the load. For example, GroupM works closely with AI marketing platform Cognitiv. The agency uses ...

Susan Lyons has been announced as the managing director for Essencemediacom’s Brisbane agency.The announcement:GroupM media ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

Game marketer Electronic Arts has awarded GroupM global media duties after a competitive review that began last fall. EA reported total advertising costs of $375 million in its fiscal year 2024.