So agencies like GroupM and its sub-brand EssenceMediacom are turning to AI tools to help lighten the load. For example, GroupM works closely with AI marketing platform Cognitiv. The agency uses ...

Electronic Arts has appointed GroupM as its global media agency following a competitive review managed by ID Comms. GroupM’s T&Pm was the incumbent on the account, but a group solution from GroupM ...

Brian Lesser, global chief executive of GroupM, laid out his five-point strategy for the media arm during WPP’s annual results presentation. The investor event on Thursday (27 February) followed the ...

Game marketer Electronic Arts has awarded GroupM global media duties after a competitive review that began last fall. EA reported total advertising costs of $375 million in its fiscal year 2024.

ESP Properties will be dedicated to serving sports and entertainment rightsholders GroupM, the world's leading media investment management company, today announced it is expanding its sports and ...

AMID the challenging media landscape, media communications agency GroupM Malaysia is striving to put the agency on a stronger footing. Its chief executive officer Chanchal Chakrabarty shares his v ...