GroupM UK Chairman Mark Collins has announced retirement after being in the industry for 44 years. Collins made this announcement via a LinkedIn post. He was associated with GroupM for over 30 years.

One of the few bright spots was GroupM, WPP’s media buying arm ... last year that his agency no longer recommends that clients use those verification services. Lowcock was formerly global chief media ...

groupM, deepseek GroupM has announced an unusual partnership in the generative AI space. The holding company's data and insights arm, Choreograph, is tapping DeepSeek-China's answer to OpenAI-to ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

So agencies like GroupM and its sub-brand EssenceMediacom are turning to AI tools to help lighten the load. For example, GroupM works closely with AI marketing platform Cognitiv. The agency uses ...

Created by WPP with assets including Maxus, Mindshare, Mediacom and MEC.Groupm’s focus is the intelligent application of volume and scale in trading, innovation and quality of services.

WPP CEO Mark Read told analysts and investors Thursday that GroupM, the firm’s media management arm, “has not reached its full potential in the last 18-24 months.” But there’s plan to ...

StarBiz: As for GroupM Malaysia’s investments in pioneering ... connected TV and streaming services and over-the-top planning and activation down to postcode level where even different messages ...

Game marketer Electronic Arts has awarded GroupM global media duties after a competitive review that began last fall. EA reported total advertising costs of $375 million in its fiscal year 2024.

New Delhi: GroupM has maintained its dominant position among media agency groups, securing $447 million in new business value in 2024, according to the COMvergence New Business Barometer for India.