groupM, deepseek GroupM has announced an unusual partnership in the generative AI space. The holding company's data and insights arm, Choreograph, is tapping DeepSeek-China's answer to OpenAI-to ...

So agencies like GroupM and its sub-brand EssenceMediacom are turning to AI tools to help lighten the load. For example, GroupM works closely with AI marketing platform Cognitiv. The agency uses ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

Created by WPP with assets including Maxus, Mindshare, Mediacom and MEC.Groupm’s focus is the intelligent application of volume and scale in trading, innovation and quality of services.

StarBiz: As for GroupM Malaysia’s investments in pioneering ... connected TV and streaming services and over-the-top planning and activation down to postcode level where even different messages ...

Game marketer Electronic Arts has awarded GroupM global media duties after a competitive review that began last fall. EA reported total advertising costs of $375 million in its fiscal year 2024.

The CCI has raided top ad agencies, including GroupM, Dentsu, and IPG, over alleged price-fixing ahead of IPL 2025. The probe into media buying collusion could reshape India’s $18.5 billion ad market, ...

GroupM has claimed the #1 spot in the 2024 Australian COMvergence New Business Barometer rankings. This achievement reflects GroupM’s continued success and ongoing commitment to delivering ...

GroupM UK Chairman Mark Collins has announced retirement after being in the industry for 44 years. Collins made this announcement via a LinkedIn post. He was associated with GroupM for over 30 years.

PETALING JAYA: Despite the local economy showing some signs of strength, media communications agency GroupM Malaysia is not resting on its laurels as it moves to identify new revenue streams.

Electronic Arts has appointed GroupM as its global media agency following a competitive review managed by ID Comms. GroupM’s T&Pm was the incumbent on the account, but a group solution from GroupM ...