But does "love" actually sell? Our new research, published in the Journal of Consumer Behaviour, reveals not everyone feels the same way about these labels. Why do some people feel handmade ...

There is nothing quite like a piece of fashion that has been handmade with love, and is totally unique ... The best part of embracing these labels is that you get to support small businesses ...

When something is labeled 'handmade with love,' it tends to give the impression that it is 'more thoughtful and special than something mass-produced by a machine.' However, a research team from ...

We’ve all seen the marketing message “handmade with love”. It’s designed to tug at our heartstrings, suggesting extra care and affection went into crafting a product. As Valentine’s Day ...

But does “love” actually sell? Our new research, published in the Journal of Consumer Behaviour, reveals not everyone feels the same way about these labels. Why do some people feel handmade ...