Sonic Automotive Announces First Motorcycle Sale at the New Sturgis Harley-Davidson Dealership in Historic Downtown Sturgis, ...

Take your motorcycle on an adventure through South Dakota. This one incredible city welcomes bikers with fun events, cool ...

SIOUX FALLS, S.D. (KELO) — The Sturgis Motorcycle Rally will return to its roots as the motorcycle race will return to Sturgis streets after a 7-0 approval Monday by the city council.

The bike brand's apparent decision to volunteer for the culture wars in America has been a high-octane topic at the 84th annual Sturgis Motorcycle Rally in South Dakota this week, according to ...

(RTTNews) - Sonic Automotive, Inc. (SAH), a Fortune 300 company and major U.S. automotive and powersports retailer, marked its first motorcycle sale at the new Sturgis Harley-Davidson dealership ...

Forbes contributors publish independent expert analyses and insights. Jim Clash writes about extreme adventure and classic rock. Sometimes ambitions are fulfilled in unexpected ways. I had wanted ...

Sturgis Harley-Davidson also announced its inaugural Founders Club in celebration of its grand opening and to welcome in the ...

In celebration of this year’s 85th Annual Sturgis Motorcycle Rally, the new Sturgis Harley-Davidson dealership will be creating an exclusive program for enthusiasts to join Ostermann and be ...