Herbert Simon was one of the founding fathers of artificial intelligence. No other scientist better understood the future of machines and the ultimate importance of computers. By 1965, Simon was ...

Herbert A. Simon and his theories on economic decision-making challenged classical economic thinking, including the ideas of rational behavior and the atomistic individualism of economic man.

Long before ChatGPT, Herbert Simon laid AI’s foundation by proving that smart people make irrational choices. His theory of bounded rationality showed how time and cognitive limits shape our daily ...