Gay St., traces Mountain Dew’s regional roots and cultural connections. “It’ll Tickle Yore Innards!”: A (Hillbilly) History of Mountain Dew” runs through Jan. 20. “I think there is ...

Gay St., traces Mountain Dew's regional roots and cultural connections. “It’ll Tickle Yore Innards!”: A (Hillbilly) History of Mountain Dew" runs through Jan. 20. "I think there is ...

The Hartman brothers made a run of Mountain Dew soda for a bottlers convention in Gatlinburg. "They gave it a hillbilly logo. A hillbilly swagger," said Neely. Barney Hartman's hand-drawn labels ...

The product incorporates an old-fashioned-looking label, and also brings back Mountain Dew's original mascot, Willy the Hillbilly, along with the memorable tagline, "It'll tickle yore innards." ...

Marketed in Virginia and Tennessee, for the first few years of the company's existence, the Hartman brothers gave Mountain Dew a classic hillbilly-inspired design, like the one found on this can.

He pointed to PepsiCo selling Mountain Dew in the 1960s in glass bottles labeled with images of the soda brand’s mascot Willy the Hillbilly and his gun. In 1966, the first TV commercial for ...

Mountain Dew, the soft drink born in the mountains of Tennessee in 1927, has seen a long and bumpy road to becoming the fifth ...

They nurtured the lore already popularized by jug bands on the Grand Ole Opry, where musicians would swap suits for hillbilly garb. Mountain Dew went as far as creating a cartoon character named ...

The product shined publicly for the first time in 1947. The Hartman brothers made a run of Mountain Dew soda for a bottlers convention in Gatlinburg. "They gave it a hillbilly logo. A hillbilly ...