For example, in 1940, Hormel fielded submissions from Spam fans to create a 20-page recipe book featuring 50 ways of incorporating the canned meat into meals. Homemakers readily embraced Spam ...

Cooks created recipes specific to one meat or the other ... The United States, on the other hand, provided its men with Spam and Hormel's infamous K-rations (canned ham with veggies and eggs ...