The J.M. Smucker Co. is running its first campaign for Hostess, the maker of Twinkies and Ding Dongs, aiming to connect with a wider audience of sweet snackers including fans of 4/20, marijuana ...

Hostess is introducing a new brand platform and accompanying marketing campaign on the tails of a visual identity overhaul last year, per news shared with Marketing Dive. “Speakie Snackie” centers on ...