Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more ...

It is a way for a brand to differentiate itself from its competitors and create an emotional connection with its customers. The brand persona should pulse throughout your company, company culture, and ...

You’ll be losing money potentially forever. Design a brand that commands a healthy unit price premium in your category. Fifty to 200 percent above the market leader’s price (for a comparable ...

The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design ...

If you’re serious about blogging, you need to create a blog brand. But where do you start? And once you have a brand, how do ...

As Melissa Jackson Parsey, global managing director, brand design at R/GA says: “Branding’s role is to help support wayfinding and connection: to help people navigate and make sense of their ...

Clever, modern design can help you find your early audience. Unless you are Mark Cuban-rich, you do not want to launch a new consumer brand at or below average prices in your category. Yes ...