But the same features that get users talking about books and authors can also backfire. Reviews can be weaponized, in some cases derailing a book’s publication long before its release.

Mercantile Library Book Advisory Hillary Copsey has led book clubs for years. She shares the secrets to starting your own book club.

Book clubs can offer community and accountability for readers. Follow this six-step guide with tips from expert leaders to run your own book club.

But where to begin? Here, five tips for how to start a book club, even if you’re an introvert (hint: there are no rules that say you have to meet in person).

Real authors share their advice on how to start a book for those who want to start writing seriously in the new year.

In "The Cold Start Problem," a16z general partner Andrew Chen tries to explain a key secret of the most successful tech startups: network effects.